We are a New Zealand family owned online toy business & have been operating since 2008.
My passion is for quality wooden toys with high play value that encourage learning through imaginative play. 

I work with family orientated brands & suppliers to bring you a range of beautiful toys which make wonderful gifts.
Our toys comply with the international toy safety standards.

I am based in Auckland and all items showing in stock on the website are ready to be shipped to you.

Delivering a high level of customer service is important to me and I hope you love the range as much as I do.

Anyone can order from us, just place an order online or phone if you prefer.

We provide a reliable, trustworthy service, great value for money products and a 30 day money back guarantee.

Free delivery on orders over $99, otherwise one flat delivery fee of just $4.90 NZ wide (including rural) for orders under $99.

Why buy from us:

• We hold all goods in stock & deliver NZ wide
• Personal shoppers are welcome by appointment to our home office 
• We package securely for safe delivery in plain brown boxes.
• Free gift wrap option - see the Gift Wrap category
• Delivery with courier parcel tracking provided
• 30 day money back guarantee​


We have been delivering a trusted service for over 13 years - read our customer testimonials here.

For any queries please do not hesitate to contact me:
ph. 09 378 9330
m. 021 2111 246

Shop our easy online store 

Thank you for your support,
Direct Toys owner

The Importance of Play:

Play is Learning
Young children are expert learners, they are hardwired to do this. It is particularly vigorous in the first 3 to 5 years.
Play provides children with vital skills in how to learn. 

By engaging in free play children develop skills in paying attention, persevering, concentrating and solving problems, qualities that are considered stronger predictors of academic success than the age at which a child learns to read.

When children play they try things out, have little fear of failure and over time their competence increases and they develop confidence in their capability.
Play allows children to be relaxed and work creatively, revisit experiences, solve problems, engage with others and discover an endlessly new world.

Play is essential for the mental and emotional well-being of our children. 
Play gives their imagination adventurous life; it’s an expression of creativity that will never be wrong, outdated, boring or unimportant. 
In fact, today, play is more important than ever!