I’m Cara, the owner of DirectToys; we are a New Zealand online toy store & have been trading since 2008.
My passion is for quality wooden toys with high play value that encourage learning through imaginative play.
I work with family orientated brands & suppliers to bring you a range of beautiful toys which make wonderful gifts.
Our toys comply with the international toy safety standards.
Delivering a high level of customer service is important to me and I hope you love the range as much as I do.
The Importance of Play:
Play is Learning
Young children are expert learners, they are hardwired to do this. It is particularly vigorous in the first 3 to 5 years.
Play provides children with vital skills in how to learn.
By engaging in free play children develop skills in paying attention, persevering, concentrating and solving problems, qualities that are considered stronger predictors of academic success than the age at which a child learns to read.
When children play they try things out, have little fear of failure and over time their competence increases and they develop confidence in their capability.
Play allows children to be relaxed and work creatively, revisit experiences, solve problems, engage with others and discover an endlessly new world.